//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Film industry"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Branding"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Film industry
Brand management
148
Markenführung
148
Consumer behaviour
99
Konsumentenverhalten
99
Brand image
83
Markenimage
83
Brand
52
Markenartikel
52
Beziehungsmarketing
40
Relationship marketing
40
Social Web
40
Social web
40
Internet marketing
37
Online-Marketing
37
Advertising effects
25
Werbewirkung
25
Marketing management
16
Marketingmanagement
16
Viral marketing
15
Virales Marketing
15
Advertising
14
Werbung
14
brand equity
12
Emotion
11
social media
11
branding
10
Brand loyalty
7
Markentreue
7
Marketing
7
Customer integration
6
Customer satisfaction
6
Kundenintegration
6
Kundenzufriedenheit
6
Sales promotion
6
Social network
6
Soziales Netzwerk
6
Verkaufsförderung
6
brand management
6
Celebrity endorsement
5
Celebrity-Werbung
5
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Gao, Weihe
1
Hennig-Thurau, Thorsten
1
Ji, Li
1
Kupfer, Ann-Kristin
1
Kübler, Raoul
1
Liu, Yong
1
Loureiro, Sandra Maria Correia
1
Pähler vor der Holte, Nora
1
Rodrigues, Mariana Berga
1
Srivastava, R. K.
1
Srivastava, Rajesh
1
Sun, Qi
1
more ...
less ...
Published in...
All
Journal of marketing
Journal of promotion management : innovations in planning and applied research
International journal of advertising : the review of marketing communications
2
Journal of business research : JBR
2
Journal of global fashion marketing : JGfM
2
Journal of promotion management : JPM
2
Arts and the market : AAM
1
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
European journal of marketing : EJM
1
Gabler Research / Innovatives Markenmanagement
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal for global business advancement : JGBA
1
Journal of electronic commerce research : JECR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of management inquiry
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of media business studies
1
Journal of the Academy of Marketing Science
1
Marketing theory
1
Psychology & marketing
1
Reihe: Marketing und Medien
1
Rotman School of Management working paper / University of Toronto Rotman School of Management
1
Routledge interpretive marketing research
1
Routledge research in cultural and media studies
1
South Asian journal of management : SAJM
1
SpringerLink / Bücher
1
The IUP journal of brand management : IJBRM
1
The marketing review
1
Vision : the journal of business perspective
1
World review of entrepreneurship, management and sustainable development
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Branding cultural products in international markets : a study of Hollywood movies in China
Gao, Weihe
;
Ji, Li
;
Liu, Yong
;
Sun, Qi
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 86-105
Persistent link: https://www.econbiz.de/10012214920
Saved in:
2
Virtual reality in the motion picture industry : the relationship among movie coolness, sympathy, empathy, and word-of-mouth
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10012801962
Saved in:
3
Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
4
Brand placement in a movie song and its impact on brand equity
Srivastava, Rajesh
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 233-252
Persistent link: https://www.econbiz.de/10012179120
Saved in:
5
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->