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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Digital platform"
~subject:"Virales Marketing"
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Search: subject:"Internet"
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Digital platform
Virales Marketing
Consumer behaviour
704
Konsumentenverhalten
704
Online retailing
500
Online-Handel
500
Social Web
358
Social web
358
Internet marketing
314
E-commerce
313
Online-Marketing
313
Electronic Commerce
312
Beziehungsmarketing
203
Relationship marketing
203
Einzelhandel
198
Retail trade
198
Customer satisfaction
123
Kundenzufriedenheit
123
Viral marketing
123
Digitale Plattform
95
Brand management
88
Markenführung
88
Distribution channel
83
Vertriebsweg
83
Internet
80
Dienstleistungsqualität
76
Service quality
76
Confidence
73
Vertrauen
73
Brand image
69
Markenimage
69
Advertising effects
63
Werbewirkung
63
Website
62
Advertising
61
Werbung
59
Theorie
55
Theory
55
Social media
54
Preismanagement
53
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3
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Article
215
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215
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215
Case study
2
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2
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English
215
Author
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Zhu, Feng
5
Houston, Mark B.
4
Burtch, Gordon
3
Dwivedi, Yogesh Kumar
3
Hagiu, Andrei
3
Lu, Shijie
3
Ludwig, Stephan
3
Manshadi, Vahideh
3
Rana, Nripendra P.
3
Wang, Xin
3
Wright, Julian
3
Zhang, Dennis J.
3
Abbasi, Amir Zaib
2
Agarwal, Ritu
2
Allen, B. J.
2
Bambauer-Sachse, Silke
2
Cebollada, Javier
2
Chen, Jianqing
2
Dai, Hengchen
2
Duan, Yongrui
2
Farronato, Chiara
2
Greenwood, Brad N.
2
Gretz, Richard T.
2
Grewal, Dhruv
2
Hałaburda, Hanna
2
Herhausen, Dennis
2
Hosanagar, Kartik
2
Janakiraman, Ramkumar
2
Lee, Daeho
2
Mangold, Sabrina
2
Moro, Sérgio
2
Ofek, Elie
2
Rishika, Rishika
2
Ruyter, Ko de
2
Saban, Daniela
2
Salminen, Joni
2
Septianto, Felix
2
Shankar, Amit
2
Skiera, Bernd
2
Sun, Qi
2
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Published in...
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Journal of marketing
Journal of retailing and consumer services
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
170
Information systems research : ISR
80
International journal of hospitality management
73
NBER working paper series
71
Technological forecasting & social change : an international journal
69
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
68
Tourism management : research, policies, practice
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
Electronic markets : EM ; the international journal of electronic commerce and business media
52
International journal of internet marketing and advertising : IJIMA
52
Journal of management information systems : JMIS
52
Electronic commerce research
46
Journal of marketing communications
41
Transportation research / E : an international journal
38
Industrial marketing management : the international journal for industrial and high-tech firms
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
Journal of electronic commerce research : JECR
35
International journal of production economics
34
Discussion papers / CEPR
33
Journal of hospitality marketing & management
32
CESifo working papers
31
International journal of contemporary hospitality management
31
Journal of internet commerce
31
Management information systems : mis quarterly
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Psychology & marketing
30
International journal of advertising : the quarterly review of marketing communications
28
International journal of electronic marketing and retailing : IJEMR
28
SpringerLink / Bücher
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
27
European journal of operational research : EJOR
26
NBER Working Paper
26
Springer eBook Collection
26
International journal of advertising : the review of marketing communications
25
International journal of industrial organization
25
Working paper / National Bureau of Economic Research, Inc.
24
Business horizons
23
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ECONIS (ZBW)
215
Showing
1
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10
of
215
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date (oldest first)
1
What drives consumers to use local online retail platforms? : the influence of non-place-specific and place-specific motives
Hagen, Daphne
;
Spierings, Bas
;
Weltevreden, Jesse
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014462227
Saved in:
2
The effects of online social identity signals on retailer demand
Babar, Yash
;
Mahdavi Adeli, Ali
;
Burtch, Gordon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
Saved in:
3
Competition and reputation in an online marketplace : evidence from Airbnb
Rossi, Michelangelo
- In:
Management science : journal of the Institute for …
70
(
2024
)
3
,
pp. 1357-1373
Persistent link: https://www.econbiz.de/10014515022
Saved in:
4
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
5
Understanding the impact of online customers' shopping experience on online impulsive buying : a study on two leading e-commerce platforms
Gulfraz, Muhammad Bilal
;
Sufyan, Muhammad
;
Mustak, Mekhail
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366249
Saved in:
6
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
7
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
8
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
9
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
10
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
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