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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
704
Konsumentenverhalten
704
Online retailing
500
Online-Handel
500
Social Web
358
Social web
358
Internet marketing
314
E-commerce
313
Online-Marketing
313
Electronic Commerce
312
Beziehungsmarketing
203
Relationship marketing
203
Einzelhandel
198
Retail trade
198
Customer satisfaction
123
Kundenzufriedenheit
123
Viral marketing
123
Digital platform
95
Digitale Plattform
95
Brand management
88
Markenführung
88
Distribution channel
83
Vertriebsweg
83
Internet
80
Dienstleistungsqualität
76
Service quality
76
Confidence
73
Vertrauen
73
Brand image
69
Markenimage
69
Advertising effects
63
Werbewirkung
63
Website
62
Advertising
61
Werbung
59
Theorie
55
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54
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English
123
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Dwivedi, Yogesh Kumar
3
Lu, Shijie
3
Rana, Nripendra P.
3
Wang, Xin
3
Abbasi, Amir Zaib
2
Bambauer-Sachse, Silke
2
Hosanagar, Kartik
2
Janakiraman, Ramkumar
2
Ludwig, Stephan
2
Mangold, Sabrina
2
Moro, Sérgio
2
Ofek, Elie
2
Rishika, Rishika
2
Septianto, Felix
2
Shankar, Amit
2
Skiera, Bernd
2
Tafesse, Wondwesen
2
Trusov, Michael
2
Viswanathan, Siva
2
Adamopoulos, Panagiotis
1
Agarwal, Ritu
1
Agrawal, Shiv Ratan
1
Ajorlou, Amir
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alrawad, Mahmaod
1
Alzate, Miriam
1
Amankwa, Eric
1
Amoako, Richard
1
Ampadu, Seth
1
Andersen, Peter
1
Anderson, Ashton
1
Andrews, Michelle
1
Antwi, Collins Opoku
1
Aral, Sinan
1
Arce-Urriza, Marta
1
Ashaduzzaman, Md
1
Azazz, Alaa M. S.
1
Baabdullah, Abdullah Mohammed
1
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Journal of marketing
Journal of retailing and consumer services
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
119
International journal of hospitality management
60
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
International journal of internet marketing and advertising : IJIMA
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Tourism management : research, policies, practice
50
Information systems research : ISR
47
Journal of marketing communications
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
Electronic commerce research
32
Journal of hospitality marketing & management
32
Journal of management information systems : JMIS
31
Journal of electronic commerce research : JECR
30
Psychology & marketing
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
International journal of advertising : the quarterly review of marketing communications
28
International journal of contemporary hospitality management
27
Journal of internet commerce
27
International journal of electronic marketing and retailing : IJEMR
25
International journal of advertising : the review of marketing communications
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
Journal of travel and tourism marketing
21
Journal of advertising research
20
Journal of marketing management : MM
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of promotion management : innovations in planning and applied research
19
The journal of product & brand management
19
Technological forecasting & social change : an international journal
18
European journal of marketing : EJM
17
International journal of consumer studies
17
International journal of technology marketing : IJTMkt
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of marketing research : JMR
16
SpringerLink / Bücher
16
Business horizons
15
International journal of electronic commerce : IJEC
15
The journal of services marketing
15
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ECONIS (ZBW)
123
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1
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
4
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
5
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
6
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
7
Do online peer reviews stimulate diners' continued log-in behavior : investigating the role of emotions in the O2O meal delivery apps context
Shah, Adnan Muhammad
;
Abbasi, Amir Zaib
;
Yan, Xiangbin
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014251981
Saved in:
8
Consequences of consumer regret with online shopping
Barta, Sergio
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303172
Saved in:
9
Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos
Agrawal, Shiv Ratan
;
Mittal, Divya
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364445
Saved in:
10
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
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