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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Psychology & marketing"
~subject:"Advertising effects"
~subject:"Virales Marketing"
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Subject
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Advertising effects
Virales Marketing
Consumer behaviour
732
Konsumentenverhalten
732
Online retailing
460
Online-Handel
460
Social Web
367
Social web
367
Internet marketing
291
Online-Marketing
290
E-commerce
250
Electronic Commerce
249
Beziehungsmarketing
214
Relationship marketing
214
Einzelhandel
180
Retail trade
180
Customer satisfaction
137
Kundenzufriedenheit
137
Viral marketing
135
Brand management
107
Markenführung
107
Brand image
82
Markenimage
82
Dienstleistungsqualität
76
Service quality
76
Confidence
74
Vertrauen
74
Distribution channel
69
Vertriebsweg
69
Website
67
Werbewirkung
65
Social media
54
Advertising
53
Emotion
51
Werbung
51
Innovation adoption
50
Innovationsakzeptanz
50
Internet
50
Customer integration
43
Kundenintegration
43
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192
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192
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192
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3
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3
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1
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English
193
Author
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Dwivedi, Yogesh Kumar
5
Katona, Zsolt
4
Wilbur, Kenneth C.
4
Flavián Blanco, Carlos
3
Gordon, Brett R.
3
Janakiraman, Ramkumar
3
Jerath, Kinshuk
3
Narayanan, Sridhar
3
Rana, Nripendra P.
3
Septianto, Felix
3
Shin, Jiwoong
3
Abbasi, Amir Zaib
2
Bambauer-Sachse, Silke
2
Barta, Sergio
2
Becker, Maren
2
De Angelis, Matteo
2
Grewal, Dhruv
2
Kannan, P. K.
2
Lei, Yueqiu
2
Li, Huajun
2
Lu, Shijie
2
Ludwig, Stephan
2
Mangold, Sabrina
2
Moro, Sérgio
2
Mukerji, Bhasker
2
Pozharliev, Rumen
2
Qi, Zhou
2
Reinartz, Werner J.
2
Rishika, Rishika
2
Shah, Adnan Muhammad
2
Shankar, Amit
2
Shareef, Mahmud Akhter
2
Skiera, Bernd
2
Tafesse, Wondwesen
2
Trusov, Michael
2
Wang, Xin
2
Aaker, David A.
1
Acikgoz, Fulya
1
Adamopoulos, Panagiotis
1
Agnihotri, Arpita
1
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Published in...
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Journal of marketing
Journal of retailing and consumer services
Psychology & marketing
Journal of business research : JBR
186
International journal of advertising : the review of marketing communications
101
International journal of internet marketing and advertising : IJIMA
100
Journal of marketing communications
95
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
94
Journal of advertising research
84
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of advertising : the quarterly review of marketing communications
71
International journal of hospitality management
65
Information systems research : ISR
63
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
61
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
60
Journal of promotion management : innovations in planning and applied research
55
Tourism management : research, policies, practice
55
Electronic commerce research
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
International journal of electronic marketing and retailing : IJEMR
40
Journal of electronic commerce research : JECR
40
Journal of marketing research : JMR
40
Management science : journal of the Institute for Operations Research and the Management Sciences
40
Journal of advertising : official publication of the American Academy of Advertising
39
Journal of hospitality marketing & management
38
Journal of internet commerce
38
Journal of management information systems : JMIS
38
Journal of promotion management : JPM
34
International journal of electronic commerce : IJEC
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
International journal of contemporary hospitality management
29
European journal of marketing : EJM
28
The journal of product & brand management
28
International journal of technology marketing : IJTMkt
26
Journal of marketing management : MM
25
Journal of marketing research
25
Journal of travel and tourism marketing
25
Technological forecasting & social change : an international journal
25
SpringerLink / Bücher
23
International journal of consumer studies
22
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Source
All
ECONIS (ZBW)
193
Showing
1
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10
of
193
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date (oldest first)
1
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
3
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
4
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
5
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
6
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
7
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
8
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
9
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
10
The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, Freya
;
Buzeta, Cristian
;
Lopes, Ana Isabel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1206-1222
Persistent link: https://www.econbiz.de/10014531207
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