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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Psychology & marketing"
~subject:"Viral marketing"
~subject:"Virales Marketing"
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Subject
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Viral marketing
Virales Marketing
Consumer behaviour
732
Konsumentenverhalten
732
Online retailing
460
Online-Handel
460
Social Web
367
Social web
367
Internet marketing
291
Online-Marketing
290
E-commerce
250
Electronic Commerce
249
Beziehungsmarketing
214
Relationship marketing
214
Einzelhandel
180
Retail trade
180
Customer satisfaction
137
Kundenzufriedenheit
137
Brand management
107
Markenführung
107
Brand image
82
Markenimage
82
Dienstleistungsqualität
76
Service quality
76
Confidence
74
Vertrauen
74
Distribution channel
69
Vertriebsweg
69
Website
67
Advertising effects
65
Werbewirkung
65
Social media
54
Advertising
53
Emotion
51
Werbung
51
Innovation adoption
50
Innovationsakzeptanz
50
Internet
50
Customer integration
43
Kundenintegration
43
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6
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135
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135
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135
Case study
2
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2
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English
135
Author
All
Dwivedi, Yogesh Kumar
3
Flavián Blanco, Carlos
3
Janakiraman, Ramkumar
3
Rana, Nripendra P.
3
Abbasi, Amir Zaib
2
Bambauer-Sachse, Silke
2
De Angelis, Matteo
2
Kannan, P. K.
2
Lu, Shijie
2
Ludwig, Stephan
2
Mangold, Sabrina
2
Moro, Sérgio
2
Pozharliev, Rumen
2
Rishika, Rishika
2
Septianto, Felix
2
Shankar, Amit
2
Skiera, Bernd
2
Tafesse, Wondwesen
2
Trusov, Michael
2
Wang, Xin
2
Acikgoz, Fulya
1
Adamopoulos, Panagiotis
1
Agnihotri, Arpita
1
Agrawal, Shiv Ratan
1
Akdim, Khaoula
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alguezaui, Salma
1
Alrawad, Mahmaod
1
Alzate, Miriam
1
Amankwa, Eric
1
Ameen, Nisreen
1
Amoako, Richard
1
Ampadu, Seth
1
Andersen, Peter
1
Andrews, Michelle
1
Anlamlier, Eda
1
Antwi, Collins Opoku
1
Arce-Urriza, Marta
1
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Published in...
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Journal of marketing
Journal of retailing and consumer services
Psychology & marketing
Journal of business research : JBR
130
International journal of hospitality management
60
International journal of internet marketing and advertising : IJIMA
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Tourism management : research, policies, practice
50
Information systems research : ISR
49
Journal of marketing communications
40
Electronic commerce research
34
Journal of management information systems : JMIS
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
Journal of hospitality marketing & management
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of electronic commerce research : JECR
30
International journal of electronic marketing and retailing : IJEMR
29
International journal of advertising : the quarterly review of marketing communications
28
International journal of contemporary hospitality management
27
Journal of internet commerce
27
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
International journal of advertising : the review of marketing communications
24
Journal of travel and tourism marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of advertising research
20
Journal of marketing management : MM
20
Journal of promotion management : innovations in planning and applied research
19
The journal of product & brand management
19
International journal of consumer studies
18
International journal of technology marketing : IJTMkt
18
Technological forecasting & social change : an international journal
18
European journal of marketing : EJM
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of marketing research : JMR
16
SpringerLink / Bücher
16
Business horizons
15
International journal of business information systems : IJBIS
15
International journal of electronic commerce : IJEC
15
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Source
All
ECONIS (ZBW)
135
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1
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135
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1
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
3
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
4
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
5
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
6
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
7
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Saved in:
8
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
9
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
10
Do online peer reviews stimulate diners' continued log-in behavior : investigating the role of emotions in the O2O meal delivery apps context
Shah, Adnan Muhammad
;
Abbasi, Amir Zaib
;
Yan, Xiangbin
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014251981
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