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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"SpringerLink / Bücher"
~subject:"Confidence"
~subject:"Virales Marketing"
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Confidence
Virales Marketing
Consumer behaviour
671
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Online retailing
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459
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420
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Rana, Nripendra P.
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Journal of marketing
Journal of retailing and consumer services
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168
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
International journal of internet marketing and advertising : IJIMA
69
International journal of hospitality management
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
Electronic commerce research
58
Information systems research : ISR
57
Tourism management : research, policies, practice
55
International journal of electronic marketing and retailing : IJEMR
52
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52
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49
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44
Journal of electronic commerce research : JECR
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Psychology & marketing
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Technological forecasting & social change : an international journal
37
International journal of business information systems : IJBIS
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
International journal of contemporary hospitality management
32
Electronic commerce research and applications
31
International journal of electronic commerce : IJEC
31
Journal of travel and tourism marketing
30
International journal of advertising : the quarterly review of marketing communications
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
International journal of advertising : the review of marketing communications
28
International journal of technology marketing : IJTMkt
28
Cogent business & management
26
Journal of organizational computing and electronic commerce
26
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
24
Journal of marketing management : MM
24
International journal of consumer studies
23
Journal of advertising research
23
Journal of promotion management : innovations in planning and applied research
23
Information systems and e-business management : ISeB
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
182
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1
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
3
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
4
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
5
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
6
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
7
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
8
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
9
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
10
Do online peer reviews stimulate diners' continued log-in behavior : investigating the role of emotions in the O2O meal delivery apps context
Shah, Adnan Muhammad
;
Abbasi, Amir Zaib
;
Yan, Xiangbin
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014251981
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