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~isPartOf:"Journal of marketing"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~person:"Leone, Robert P."
~subject:"Agency theory"
~subject:"Kundenwert"
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Kundenwert
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Leone, Robert P.
Bolton, Ruth N.
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Journal of marketing
Marketing intelligence & planning
The journal of personal selling & sales management : JPSSM
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Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
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