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~isPartOf:"Journal of marketing"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~subject:"Agency theory"
~subject:"Kundenwert"
~subject:"Relationship marketing"
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Search: subject:"B-to-B-Marketing"
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Agency theory
Kundenwert
Relationship marketing
B-to-B-Marketing
67
Business-to-business marketing
67
Lieferantenmanagement
28
Supplier relationship management
28
Beziehungsmarketing
22
Salespeople
22
Verkaufspersonal
22
Selling
13
Verkauf
13
Marketing management
9
Marketingmanagement
9
business-to-business marketing
9
Customer value
8
Dienstleistungsqualität
6
Market segmentation
6
Marktsegmentierung
6
Service quality
6
Confidence
5
Consumer behaviour
5
Erfolgsfaktor
5
Konsumentenverhalten
5
Portfolio selection
5
Portfolio-Management
5
Success factor
5
USA
5
United States
5
Vertrauen
5
sales management
5
E-commerce
4
Electronic Commerce
4
Social Web
4
Social web
4
Dynamic capabilities
3
Dynamische Kompetenzen
3
Innovation diffusion
3
Innovationsdiffusion
3
Internet marketing
3
Online-Marketing
3
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12
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Article
32
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32
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32
Case study
1
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1
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1
Sammelwerk
1
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English
32
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All
Bolton, Ruth N.
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Grewal, Rajdeep
3
Billett, Matthew T.
2
Brown, Gene
2
Chakrabarty, Subhra
2
Homburg, Christian
2
Lilien, Gary L.
2
Selnes, Fred
2
Widing, Robert E.
2
Agnihotri, Raj
1
Alavi, Sascha
1
Anderson, Erin
1
Ashill, Nicholas Jeremy
1
Bachrach, Daniel G.
1
Barry, James M.
1
Bornemann, Torsten
1
Cawsey, Timothy
1
Chakravarty, Anindita
1
Claro, Danny Pimentel
1
Coughlan, Anne T.
1
Crecelius, Andrew T.
1
Dant, Rajiv P.
1
Doney, Patricia M.
1
Friend, Scott B.
1
Frieß, Maximilian
1
Ghosh, Mrinal K.
1
Graça, Sandra S.
1
Grewal, Dhruv
1
Habel, Johannes
1
Hada, Mahima
1
Hahn, Alexander
1
Heide, Jan B.
1
Houston, Mark B.
1
Hänninen, Nora
1
Iacobucci, Dawn
1
Jiang, Yang
1
Johnson, Jeff S.
1
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Published in...
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Journal of marketing
Marketing intelligence & planning
The journal of personal selling & sales management : JPSSM
Industrial marketing management : the international journal for industrial and high-tech firms
171
The journal of business & industrial marketing
93
Journal of business research : JBR
39
Journal of business-to-business marketing
39
SpringerLink / Bücher
13
Journal of the Academy of Marketing Science
10
Journal of customer behaviour
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Management decision : MD
6
European journal of marketing : EJM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Marketing theory
5
Springer eBook Collection / Business and Economics
5
The journal of services marketing
5
The service industries journal
5
Beiträge zum Controlling
4
Cogent business & management
4
Gabler Edition Wissenschaft
4
Handbook of business-to-business marketing
4
Innovation in pricing : contemporary theories and best practices
4
International journal of procurement management
4
Journal of personal selling & sales management
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Journal of service research
4
Springer eBook Collection
4
Creating and managing superior customer value
3
European journal of marketing
3
Gabler Edition Wissenschaft / Business-to-Business-Marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International business and economics research journal
3
International journal of business environment : IJBE
3
International journal of services and operations management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : MM
3
Journal of purchasing and supply management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
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ECONIS (ZBW)
32
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1
Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
Saved in:
2
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
3
The effect of marketing communication on business relationship loyalty
Hänninen, Nora
;
Karjalouto, Heikki
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 458-472
Persistent link: https://www.econbiz.de/10011723756
Saved in:
4
Familiarity breeds contempt : perceived service and sales complacency in business-to-business relationships
Friend, Scott B.
;
Johnson, Jeff S.
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011690133
Saved in:
5
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
6
Drivers of contract renewal in international B2B services : a firm-level analysis
Williams, Paul Jeremy
;
Khan, M. Sajid
;
Semaan, Rania
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011706982
Saved in:
7
Investigating the online customer experience : a B2B perspective
McLean, Graeme J.
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 657-672
Persistent link: https://www.econbiz.de/10011774644
Saved in:
8
Salesperson solution involvement and sales performance : the contingent role of supplier firm and customer-supplier relationship characteristics
Panagopoulos, Nikolaos G.
;
Rapp, Adam A.
;
Ogilvie, …
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 144-164
Persistent link: https://www.econbiz.de/10011734912
Saved in:
9
B2B commitment building in emerging markets : the case of Brazil
Graça, Sandra S.
;
Barry, James M.
;
Doney, Patricia M.
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10011515677
Saved in:
10
The importance of corporate and salesperson expertise and trust in building loyal business-to-business relationships in China
Newell, Stephen J.
;
Wu, Bob T.
;
Leingpibul, Duke
; …
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
2
,
pp. 160-173
Persistent link: https://www.econbiz.de/10011515690
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