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~isPartOf:"Journal of marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Belz, Christian"
~person:"Kumar, V."
~person:"Lilien, Gary L."
~person:"Singh, Shubhranshu"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
B-to-B-Marketing
7
Business-to-business marketing
7
business-to-business marketing
4
Marketing management
3
Marketingmanagement
3
Customer acquisition
2
Customer value
2
Kundengewinnung
2
Kundenwert
2
Lieferantenmanagement
2
Relationship marketing
2
Salespeople
2
Selling
2
Supplier relationship management
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Theorie
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Theory
2
Verkauf
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Verkaufspersonal
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Viral marketing
2
Virales Marketing
2
Allocation
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Competition
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Corruption
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Customer data
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Führungskräfte
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Führungsstil
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Handelsvertretung
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Belz, Christian
Kumar, V.
Lilien, Gary L.
Singh, Shubhranshu
Grewal, Rajdeep
3
Homburg, Christian
2
Alavi, Sascha
1
Ansari, Asim
1
Bornemann, Torsten
1
Chakravarty, Anindita
1
Dant, Rajiv P.
1
Frieß, Maximilian
1
Ghosh, Mrinal K.
1
Grewal, Dhruv
1
Habel, Johannes
1
Hada, Mahima
1
Hahn, Alexander
1
Heide, Jan B.
1
Houston, Mark B.
1
Kumar, Alok
1
Lukas, Bryan A.
1
Mooi, Erik A.
1
Netzer, Oded
1
Ogilvie, Jessica L.
1
Palmatier, Robert W.
1
Panagopoulos, Nikolaos G.
1
Rapp, Adam A.
1
Schmitz, Christian
1
Shi, Huanhuan
1
Sridhar, Shrihari
1
Stierl, Marcel
1
Whitwell, Gregory J.
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Journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Legends in marketing
1
Schriften zu Dialogmarketing 'revisited'
1
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ECONIS (ZBW)
2
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Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
2
Supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 34-51
Persistent link: https://www.econbiz.de/10010345573
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