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~isPartOf:"Journal of marketing"
~isPartOf:"Marketing theory"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~person:"Mencarelli, Rémi"
~subject:"Agency theory"
~subject:"Kundenwert"
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Kundenwert
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Mencarelli, Rémi
Bolton, Ruth N.
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Marketing theory
The journal of personal selling & sales management : JPSSM
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Perceived value in B2B and B2C : a comparative approach and cross-fertilization
Mencarelli, Rémi
;
Rivière, Arnaud
- In:
Marketing theory
15
(
2015
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10011494597
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