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~isPartOf:"Journal of marketing"
~isPartOf:"Neo-simulation and gaming toward active learning"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Park, Eunho"
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Journal of marketing
Neo-simulation and gaming toward active learning
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Social dollars in online communities : the effect of product, user, and network characteristics
Park, Eunho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10011804102
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