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~isPartOf:"Journal of marketing"
~isPartOf:"Neo-simulation and gaming toward active learning"
~subject:"Internet marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of marketing
Neo-simulation and gaming toward active learning
International journal of advertising : the quarterly review of marketing communications
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of consumer behaviour : an international research review
5
Journal of marketing communications
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Young consumers : insight and ideas for responsible marketers
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International journal of advertising : the review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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International journal of electronic commerce : IJEC
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International journal of internet marketing and advertising : IJIMA
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Qualitative market research : an international journal
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Technological forecasting & social change : an international journal
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The journal of product & brand management
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Asia Pacific journal of marketing and logistics
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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European Sport management quarterly : ESMQ
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European journal of marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Innovation: organization & management : IOM
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International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
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International journal of electronic business
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International journal of electronic customer relationship management : IJECRM
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International journal of electronic marketing and retailing : IJEMR
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International journal of industrial organization
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Impact of online consumer reviews on sales : the moderating role of product and consumer characteristics
Zhu, Feng
;
Zhang, Xiaoquan Michael
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 133-148
Persistent link: https://www.econbiz.de/10003995133
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