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~isPartOf:"Journal of marketing"
~isPartOf:"Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives"
~person:"Batra, Rajeev"
~subject:"Marketing management"
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Journal of marketing
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
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Integrating
marketing
communications
: new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
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