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~isPartOf:"Journal of marketing"
~isPartOf:"Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives"
~person:"Petersen, J. Andrew"
~subject:"Marketing management"
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Journal of marketing
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
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Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
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