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~isPartOf:"Journal of marketing"
~isPartOf:"Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives"
~person:"Wong, Vincent Chi"
~subject:"Marketing management"
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Journal of marketing
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
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When less is more: how mindset influences consumers' responses to products with reduced negative attributes
Wong, Vincent Chi
;
Su, Lei
;
Pong Yuen Lam
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012271521
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