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~isPartOf:"Journal of marketing"
~isPartOf:"Reihe: Management-Know-how / M : praxisnah und aktuell"
~person:"Dotzel, Thomas"
~subject:"Market segmentation"
~subject:"Success factor"
~subject:"Supplier relationship management"
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Dotzel, Thomas
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Journal of marketing
Reihe: Management-Know-how / M : praxisnah und aktuell
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The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Dotzel, Thomas
;
Shankar, Venkatesh
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 133-152
Persistent link: https://www.econbiz.de/10012176178
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