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~isPartOf:"Journal of marketing"
~isPartOf:"The IUP journal of brand management : IJBRM"
~person:"Barone, Michael J."
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The innovator's license : a latitude to deviate from category norms
Barone, Michael J.
;
Jewell, Robert D.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 120-134
Persistent link: https://www.econbiz.de/10009725635
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