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~isPartOf:"Journal of marketing"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Virales Marketing"
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Virales Marketing
Brand image
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Journal of marketing
The IUP journal of brand management : IJBRM
Journal of business research : JBR
21
The journal of product & brand management
20
Journal of retailing and consumer services
13
The journal of brand management : an international journal
11
International journal of internet marketing and advertising : IJIMA
9
International journal of hospitality management
8
Asia Pacific journal of marketing and logistics
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Psychology & marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Cogent business & management
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International journal of services technology and management
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International journal of technology marketing : IJTMkt
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing research : JMR
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Journal of promotion management : innovations in planning and applied research
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Young consumers : insight and ideas for responsible marketers
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Corporate reputation review
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European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of business information systems : IJBIS
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International journal of consumer studies
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International journal of contemporary hospitality management
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
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Journal of strategic marketing
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Journal of vacation marketing
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Marketing intelligence & planning
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The international review of retail, distribution and consumer research
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Tourism management perspectives : TMP
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Business horizons
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European journal of management and business economics : EJM&BE
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ECONIS (ZBW)
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1
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
2
Why unhappy customers are unlikely to share their opinions with brands
Hydock, Chris
;
Chen, Zoey
;
Carlson, Kurt
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 95-112
Persistent link: https://www.econbiz.de/10012309680
Saved in:
3
What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
4
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
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