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~isPartOf:"Journal of marketing"
~isPartOf:"The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]"
~isPartOf:"The marketing review"
~person:"Danielova, Anna"
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Journal of marketing
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
The marketing review
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The worth of product placement in successful films : an event study analysis
Wiles, Michael A.
;
Danielova, Anna
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10003860860
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