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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
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Search: subject_exact:"Consumer promotion"
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Sales promotion
35
Verkaufsförderung
35
Consumer behaviour
24
Konsumentenverhalten
24
Preismanagement
18
Pricing strategy
18
price promotion
5
Rabatt
4
Rebate
4
Food retailing
3
Internet marketing
3
Lebensmitteleinzelhandel
3
Low-cost strategy
3
Niedrigpreisstrategie
3
Online-Marketing
3
Savings
3
Sparen
3
Theorie
3
Theory
3
Advertising
2
Advertising effects
2
Beziehungsmarketing
2
Brand
2
Brand management
2
Category Management
2
Category management
2
Emotion
2
Event marketing
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Event-Marketing
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Fundraising
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Internet
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Markenartikel
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Markenführung
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Marketing
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Marketing management
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Marketingmanagement
2
Perceived value
2
Preisdifferenzierung
2
Price discrimination
2
Promotions
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English
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Tsiros, Michael
2
Xia, Lan
2
Alavi, Sascha
1
Arora, Neeraj
1
Asgari, Mohammadreza
1
Aspara, Jaakko
1
Aydinli, Aylin
1
Balasubramanian, Siva Kumar
1
Barone, Michael J.
1
Bechwati, Nada Nasr
1
Bertini, Marco
1
Bhowmick, Sandeep
1
Biswas, Abhijit
1
Bornemann, Torsten
1
Bradlow, Eric T.
1
Buil, Isabel
1
Cai, Fengyan
1
Campbell, Colin L.
1
Castro, Iana A.
1
Chandon, Pierre
1
Chauvin, Max
1
Choi, Sungchul
1
Coker, Kesha K.
1
De Chernatony, Leslie
1
DelVecchio, Devon
1
Deleersnyder, Barbara
1
Dost, Florian
1
Ducarroz, Caroline
1
Falk, Tomas
1
Fu, Frank Q.
1
Ge, Xin
1
Gedenk, Karen
1
Geng, Xianjun
1
Gijsbrechts, Els
1
Greenleaf, Eric A.
1
Grewal, Chruv
1
Gu, Flora Fang
1
Guha, Abhijit
1
Guyt, Jonne
1
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Journal of marketing
The journal of product & brand management
Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
46
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
Journal of the Academy of Marketing Science
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
International journal of production economics
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
Information systems research : ISR
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of revenue and pricing management
6
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ECONIS (ZBW)
35
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1
The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina
;
Liu, Yan
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
Saved in:
2
Do promotions make consumers more generous? : the impact of price promotions on consumers' donation behavior
Zhang, Kuangjie
;
Cai, Fengyan
;
Shi, Zhengyu
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 240-255
Persistent link: https://www.econbiz.de/10012522238
Saved in:
3
Evaluating the effectiveness of retailer-themed super saver events
Guyt, Jonne
;
Gijsbrechts, Els
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 92-113
Persistent link: https://www.econbiz.de/10012176572
Saved in:
4
Price promotions and popular events
Keller, Wiebke
;
Deleersnyder, Barbara
;
Gedenk, Karen
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10012175834
Saved in:
5
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
6
Let's make a "deal" : how deal collectives coproduce unintended value from sales promotions
Campbell, Colin L.
;
Schau, Hope Jensen
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 43-60
Persistent link: https://www.econbiz.de/10012176260
Saved in:
7
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
Saved in:
8
It's not all about money : the role of identity in perceived fairness of targeted promotions
Xia, Lan
;
Monroe, Kent B.
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 327-339
Persistent link: https://www.econbiz.de/10011744776
Saved in:
9
The impact of price promotions on checkout donations
Xia, Lan
;
Bechwati, Nada Nasr
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 734-749
Persistent link: https://www.econbiz.de/10011808412
Saved in:
10
When signal swamps substance : the effects of multi-unit discount's positive and negative cues on sales
DelVecchio, Devon
;
Heath, Timothy B.
;
Chauvin, Max
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 750-758
Persistent link: https://www.econbiz.de/10011808420
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