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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of services marketing"
~source:"econis"
~subject:"Social web"
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Search: subject:"Konsumentenverhalten"
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Social web
Consumer behaviour
538
Konsumentenverhalten
538
Beziehungsmarketing
167
Relationship marketing
167
Dienstleistungsqualität
119
Service quality
119
Customer satisfaction
114
Kundenzufriedenheit
114
Brand management
58
Markenführung
58
Brand image
55
Markenimage
55
Social Web
44
Einzelhandel
42
Retail trade
42
Viral marketing
41
Virales Marketing
41
Emotion
40
Online retailing
39
Online-Handel
39
Customer service
37
Kundenservice
37
USA
37
United States
37
Internet marketing
35
Online-Marketing
35
Dienstleistungssektor
32
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32
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27
Brand
27
Complaint management
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Marketing management
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Marketingmanagement
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Markenartikel
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Preismanagement
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Pricing strategy
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44
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Palmatier, Robert W.
3
Zhang, Jonathan Z.
3
Bleier, Alexander
2
Brooks, Gillian
2
Stephen, Andrew T.
2
Ahn, Kwanghoon
1
Akareem, Husain Salilul
1
Ballings, Michel
1
Bapat, Dhananjay
1
Blocker, Christopher
1
Burns, Zara
1
Caldieraro, Fabio
1
Carson, Stephen J.
1
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1
Cesmeci, Caner
1
Chabuk, Timur
1
Chi, Ming
1
Chung, Namho
1
Colicev, Anatoli
1
Cowart, Kelly
1
Cunha, Marcus
1
Dahl, Darren W.
1
Das, Gopal
1
Ding, MengQi
1
Edeling, Alexander
1
Fang, Eric
1
Ferraro, Rosellina
1
Fraering, Martin
1
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1
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1
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1
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1
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1
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1
Gu, Flora Fang
1
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1
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1
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1
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1
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Journal of marketing
The journal of services marketing
Journal of business research : JBR
200
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
Journal of internet commerce
44
International journal of advertising : the review of marketing communications
43
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
Psychology & marketing
38
Journal of electronic commerce research : JECR
37
The journal of brand management : an international journal
36
Cogent business & management
33
Journal of management information systems : JMIS
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of marketing management : MM
31
Electronic commerce research
30
Information systems research : ISR
30
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
International journal of business information systems : IJBIS
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
21
International journal of e-business research : an official publication of the Information Resources Management Association
21
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ECONIS (ZBW)
Showing
1
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44
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date (oldest first)
1
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
4
Antecedents and consequences of consumer hope for digital payment apps services
Bapat, Dhananjay
;
Khandelwal, Rahul
- In:
The journal of services marketing
37
(
2023
)
1
,
pp. 110-127
Persistent link: https://www.econbiz.de/10013542908
Saved in:
5
"Is it all just lip service?" : on Instagram and the normalisation of the cosmetic servicescape
Rodner, Victoria
;
Goode, Amy
;
Burns, Zara
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 44-58
Persistent link: https://www.econbiz.de/10012798381
Saved in:
6
An investigation of influencer body enhancement and brand endorsement
Lefebvre, Sarah
;
Cowart, Kelly
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 59-72
Persistent link: https://www.econbiz.de/10012798383
Saved in:
7
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
8
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
9
Patients' experience sharing with online social media communities : a bottom-of-the-pyramid perspective
Akareem, Husain Salilul
;
Wiese, Melanie
;
Hammedi, Wafa
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 168-184
Persistent link: https://www.econbiz.de/10013407468
Saved in:
10
Customer engagement in online service brand communities
Chi, Ming
;
Harrigan, Paul
;
Xu, Yongshun
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
Saved in:
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