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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of supply chain management : a global review of purchasing and supply"
~person:"Belz, Christian"
~person:"Geiger, Ingmar"
~person:"Kumar, V."
~person:"Lilien, Gary L."
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
6
Business-to-business marketing
6
business-to-business marketing
4
Beziehungsmarketing
2
Customer acquisition
2
Kundengewinnung
2
Lieferantenmanagement
2
Relationship marketing
2
Salespeople
2
Selling
2
Supplier relationship management
2
Verkauf
2
Verkaufspersonal
2
Viral marketing
2
Virales Marketing
2
Beschaffung
1
Consumer behaviour
1
Customer data
1
Customer value
1
Decision
1
Entscheidung
1
Experiment
1
Feldforschung
1
Field research
1
Führungskräfte
1
Führungsstil
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Handelsvertretung
1
Konsumentenverhalten
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Kundendaten
1
Kundenwert
1
Leadership style
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Lieferkette
1
Managers
1
Marketing management
1
Marketingmanagement
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Procurement
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Supply chain
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6
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Belz, Christian
Geiger, Ingmar
Kumar, V.
Lilien, Gary L.
Grewal, Rajdeep
7
Bolton, Ruth N.
4
Homburg, Christian
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Bornemann, Torsten
2
Chakravarty, Anindita
2
Hada, Mahima
2
Hahn, Alexander
2
Hughes, Douglas E.
2
Lam, Son K.
2
Schmitz, Christian
2
Selnes, Fred
2
Sridhar, Shrihari
2
Ahearne, Michael
1
Alavi, Sascha
1
Anderson, Erin
1
Bolander, Willy
1
Borgh, Michel van der
1
Boyd, D. Eric
1
Charvet, François
1
Chatterjee, Sharmila C.
1
Colm, Laura
1
Coughlan, Anne T.
1
Crecelius, Andrew T.
1
Dant, Rajiv P.
1
Dotzel, Thomas
1
Ferraro, Rosellina
1
Ferris, Gerald R.
1
Frieß, Maximilian
1
Ghosh, Mrinal K.
1
Grewal, Dhruv
1
Habel, Johannes
1
Hamilton, Ryan
1
Haws, Kelly L.
1
Heide, Jan B.
1
Hohenberg, Sebastian
1
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Journal of marketing
The journal of supply chain management : a global review of purchasing and supply
Industrial marketing management : the international journal for industrial and high-tech firms
7
SpringerLink / Bücher
4
Business relationship management and marketing
3
Springer texts in business and economics
3
Handbook of business-to-business marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research : JMR
2
Marketing letters : a journal of research in marketing
2
Springer Texts in Business and Economics
2
Springer eBook Collection / Business and Economics
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Berichte und Materialien aus dem Forschungsinstitut für Absatz und Handel an der Hochschule St. Gallen für Wirtschafts-, Rechts- und Sozialwissenschaften
1
Dialogmarketing 'revisited'
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
Journal of business economics : JBE
1
Kohlhammer Edition Marketing
1
Legends in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research handbooks in business and management series
1
Schriften zu Dialogmarketing 'revisited'
1
Springer eBook Collection / Business and Management
1
The journal of business & industrial marketing
1
Thexis / Fachbericht für Marketing
1
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ECONIS (ZBW)
6
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1
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
2
Cross-selling performance in complex selling contexts : an examination of supervisory- and compensation-based controls
Schmitz, Christian
;
Lee, You-Cheong
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010360457
Saved in:
3
Supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 34-51
Persistent link: https://www.econbiz.de/10010345573
Saved in:
4
Purchasing managers' perceived bias in supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
The journal of supply chain management : a global …
49
(
2013
)
4
,
pp. 81-95
Persistent link: https://www.econbiz.de/10010228969
Saved in:
5
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
6
The sales lead black hole : on sales reps' follow-up of marketing leads
Sabnis, Gaurav
;
Chatterjee, Sharmila C.
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10009725660
Saved in:
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