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~isPartOf:"Journal of marketing"
~isPartOf:"Tourism management : research, policies, practice"
~person:"Dahl, Darren W."
~subject:"Social Web"
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Successfully communicating a cocreated innovation
Wang, Helen Si
;
Noble, Charles H.
;
Dahl, Darren W.
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 38-57
Persistent link: https://www.econbiz.de/10012176063
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