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~language:"eng"
~language:"ita"
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Journal of marketing
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
16
Fuzzy optimization and decision making : a journal of modeling and computation under uncertainty
15
Group decision and negotiation
12
Journal of the Operational Research Society
11
Discussion paper series / IZA
9
Economic research
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The Palgrave handbook of the economics and language
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CESifo working papers
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European journal of international management : EJIM
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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Marketing letters : a journal of research in marketing
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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IZA Discussion Paper
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International journal of cross cultural management : CCM
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International journal of production research
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of world business : JWB
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Working paper / National Bureau of Economic Research, Inc.
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Bridging linguistics and economics
4
Corporate communications : an international journal
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
4
European journal of operational research : EJOR
4
IZA world of labor : evidence-based policy making
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International business review : the official journal of the European International Business Academy
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International journal of hospitality management
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The journal of brand management : an international journal
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Critical perspectives on international business
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Faculty & research / Insead : working paper series
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IEEE transactions on engineering management : EM
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovative perspectives on corporate communication in the global world
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Intercultural business communication and simulation and gaming methodology
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ECONIS (ZBW)
5
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1
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
2
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
3
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
4
Uniting the tribes : using text for marketing insight
Berger, Jonah
;
Humphreys, Ashlee
;
Ludwig, Stephan
;
Moe, …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012176296
Saved in:
5
Business-to-business e-negotiations and influence tactics
Singh, Sunil K.
;
Marinova, Detelina
;
Singh, Jagdip
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012176558
Saved in:
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