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~isPartOf:"Journal of marketing"
~language:"eng"
~person:"Nunes, Joseph C."
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
3
Brand image
2
Markenimage
2
Brand extension
1
Credibility
1
Experiment
1
Glaubwürdigkeit
1
Luxury goods
1
Luxusgüter
1
Markentransfer
1
Personality psychology
1
Persönlichkeitspsychologie
1
Theorie
1
Theory
1
authenticity
1
composite construct
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concept reconstruction
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consumption
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multimethod
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Article in journal
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Nunes, Joseph C.
Grewal, Dhruv
7
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Melnyk, Valentyna
4
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Kannan, P. K.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Liu, Yan
3
Luo, Xueming
3
Puntoni, Stefano
3
Puzakova, Marina
3
Reinartz, Werner J.
3
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Journal of marketing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
MSI reports : working paper series
2
Journal of marketing research : JMR
1
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All
ECONIS (ZBW)
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1
The concept of authenticity : what it means to consumers
Nunes, Joseph C.
;
Ordanini, Andrea
;
Giambastiani, Gaia
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012593250
Saved in:
2
The malleable brand : the role of implicit theories in evaluating brand extensions
Yorkston, Eric A.
;
Nunes, Joseph C.
;
Matta, Shashi
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 80-93
Persistent link: https://www.econbiz.de/10003940586
Saved in:
3
Signaling status with luxury goods : the role of brand prominence
Han, Young Jee
;
Nunes, Joseph C.
;
Drèze, Xavier
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 15-30
Persistent link: https://www.econbiz.de/10008826533
Saved in:
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