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~isPartOf:"Journal of marketing"
~language:"eng"
~person:"Steenkamp, Jan-Benedict E. M."
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brand equity
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Steenkamp, Jan-Benedict E. M.
Sorescu, Alina
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Swaminathan, Vanitha
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Journal of marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of international marketing
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Best practices in international marketing
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Brand management ; Vol. 4
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ERIM report series research in management
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Journal of retailing
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Journal of retailing and consumer services
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
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Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
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