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~isPartOf:"Journal of marketing"
~language:"eng"
~subject:"Strategische Allianz"
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Search: subject_exact:"Brand management"
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Strategische Allianz
Brand management
81
Markenführung
81
Consumer behaviour
46
Konsumentenverhalten
46
Brand image
40
Markenimage
40
Brand
29
Markenartikel
29
Beziehungsmarketing
15
Relationship marketing
15
Social Web
15
Social web
15
Internet marketing
11
Online-Marketing
11
Marketing management
9
Marketingmanagement
9
brand equity
8
branding
8
Viral marketing
7
Virales Marketing
7
Advertising effects
6
Werbewirkung
6
Product design
5
Produktgestaltung
5
brand management
5
Corporate reputation
4
Firmenimage
4
Handelsmarke
4
Marketing
4
New product development
4
Produktentwicklung
4
Store brand
4
social media
4
word of mouth
4
Advertising
3
Innovation
3
Linguistics
3
Linguistik
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Luxury goods
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English
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Bhattacharyya, Siddhartha
1
Henderson, Conor M.
1
Hennig-Thurau, Thorsten
1
Kupfer, Ann-Kristin
1
Kübler, Raoul
1
Malhotra, Pankhuri
1
Mazodier, Marc
1
Pähler vor der Holte, Nora
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Sundar, Aparna
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Journal of marketing
Journal of business research : JBR
8
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
Journal of air transport management
2
Journal of marketing management : MM
2
Marketing letters : a journal of research in marketing
2
Strategie, Marketing und Informationsmanagement
2
The journal of brand management : an international journal
2
The journal of business & industrial marketing
2
The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
Brand management ; Vol. 3
1
Brick & mortar shopping in the 21st century
1
Businesses
1
E. B. Samuylova, D. V. Muravskii, M. M. Smirnova, O. N. Alkanova. The role of brand characteristics in brand alliance engagement with different types of partners: an exploratory study # 8 (E)–2012, Graduate School of Management, St. Petersburg State University: SPb, 2012
1
Essays on interfirm and intrafirm brand combinations
1
Ethics, social responsibility and sustainability in marketing
1
EuroMed journal of management : EMJM
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
Evolving and emerging issues in marketing strategy
1
Health marketing quarterly
1
International journal of business and globalisation : IJBG
1
International journal of management and marketing research : IJMMR
1
International journal of nonprofit & voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of value chain management : IJVCM
1
International marketing review
1
Journal of business & economics research
1
Journal of business economics : JBE
1
Journal of business-to-business marketing
1
Journal of economics & management
1
Journal of international consumer marketing
1
Journal of international trade & commerce
1
Journal of marketing communications
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ECONIS (ZBW)
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1
Leveraging cofollowership patterns on social media to identify brand alliance opportunities
Malhotra, Pankhuri
;
Bhattacharyya, Siddhartha
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 17-36
Persistent link: https://www.econbiz.de/10013258862
Saved in:
2
The color of support : the effect of sponsor-team visual congruence on sponsorship performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
3
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
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