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~isPartOf:"Journal of marketing"
~person:"Aspara, Jaakko"
~subject:"Loyalty program"
~subject:"Pricing strategy"
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Journal of marketing
European journal of marketing
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Marketing letters : a journal of research in marketing
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Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
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