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~isPartOf:"Journal of marketing"
~person:"Bauer, Hans H."
~person:"Petersen, J. Andrew"
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Search: subject_exact:"Kundenwert"
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Customer value
2
Kundenwert
2
Viral marketing
2
Virales Marketing
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B-to-B-Marketing
1
Beziehungsmarketing
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Business-to-business marketing
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Bauer, Hans H.
Petersen, J. Andrew
Kumar, V.
7
Bolton, Ruth N.
4
Hutt, Michael D.
4
Skiera, Bernd
4
Tarasi, Crina O.
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Walker, Beth A.
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Billett, Matthew T.
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Leone, Robert P.
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Hult, G. Tomas M.
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Lehmann, Donald R.
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Libai, Barak
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Journal of marketing
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Working paper / International University in Germany, School of Business Administration
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Customer engagement marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Direct marketing
1
Gabler Research
1
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Marketingeffizienz : Messung und Steuerung mit der DEA - Konzept und Einsatz in der Praxis
1
SpringerLink / Bücher
1
University of Mannheim Research Paper
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Yearbook of marketing and consumer research
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ECONIS (ZBW)
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Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
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2
Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
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