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~isPartOf:"Journal of marketing"
~person:"Bourreau, Marc"
~person:"Groene, Nicole"
~subject:"Competition"
~subject:"Konsumentenverhalten"
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Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik
;
Wangenheim, Florian von
;
Groene, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
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