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~isPartOf:"Journal of marketing"
~person:"Connors, Scott"
~person:"Völckner, Franziska"
~subject:"Brand image"
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Brand image
Consumer behaviour
3
Konsumentenverhalten
3
Markenimage
3
Beziehungsmarketing
1
Brand
1
Brand extension
1
Brand management
1
Designation of origin
1
Emerging economies
1
Erfolgsfaktor
1
Herkunftsbezeichnung
1
International marketing
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Internationales Marketing
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Markenartikel
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Markenführung
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Markentransfer
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Meta-Analyse
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Meta-analysis
1
Personality psychology
1
Persönlichkeitspsychologie
1
Relationship marketing
1
Schwellenländer
1
Social psychology
1
Sozialpsychologie
1
Success factor
1
brand extension
1
brand relationship management
1
brand relationship type
1
categorization theory
1
category extension
1
construal level
1
consumer-brand relationships
1
extension fit
1
line extension
1
meta-analysis
1
mindset congruency
1
parent brand equity
1
psychological distance
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signaling theory
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Connors, Scott
Völckner, Franziska
Kwak, Hyokjin
3
Puzakova, Marina
3
Batra, Rajeev
2
MacInnis, Deborah J.
2
Nunes, Joseph C.
2
Rocereto, Joseph F.
2
Steenkamp, Jan-Benedict E. M.
2
Walker Reczek, Rebecca
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ailawadi, Kusum L.
1
Angle, Justin
1
Bagozzi, Richard P.
1
Balachander, Subramanian
1
Barone, Michael J.
1
Bijmolt, Tammo H. A.
1
Billett, Matthew T.
1
Bitner, Mary Jo
1
Brooks, Gillian
1
Brown, Stephen Walter
1
Carlson, Kurt
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chandukala, Sandeep R.
1
Chang, Chun-Tuan
1
Chen, Haipeng
1
Chen, Zoey
1
Chernev, Alexander
1
Choi, Woo Jin
1
Chu, Xing-Yu
1
Costello, John P.
1
Cutright, Keisha M.
1
Dahl, Darren W.
1
Datta, Hannes
1
Drèze, Xavier
1
Du, Katherine M.
1
Duhachek, Adam
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Journal of marketing
Brand management ; Vol. 3
1
Essays on the effects of brand names and prices on consumer behavior
1
International journal of electronic commerce : IJEC
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
2
They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott
;
Khamitov, Mansur
;
Thomson, Matthew
; …
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
Saved in:
3
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
Saved in:
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