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~isPartOf:"Journal of marketing"
~person:"Dahl, Darren W."
~source:"econis"
~subject:"Brand management"
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Journal of marketing
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
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