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~isPartOf:"Journal of marketing"
~person:"Dotzel, Thomas"
~subject:"Innovation management"
~subject:"Innovation"
~subject:"Leistungsbündel"
~subject:"Supplier relationship management"
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The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Dotzel, Thomas
;
Shankar, Venkatesh
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 133-152
Persistent link: https://www.econbiz.de/10012176178
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