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~isPartOf:"Journal of marketing"
~person:"Eisend, Martin"
~person:"King, Stephen"
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Eisend, Martin
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Journal of marketing
A master class in brand planning : the timeless works of Stephen King
8
Journal of advertising : official publication of the American Academy of Advertising
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
4
Breaking new ground in theory and practice
2
Journal of current issues and research in advertising : JCIRA
2
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international marketing
1
Journal of public policy & marketing
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
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Psychology & marketing
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ECONIS (ZBW)
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A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
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