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~isPartOf:"Journal of marketing"
~person:"Ellenrieder, Peter"
~person:"Kamakura, Wagner A."
~person:"Szabó, László"
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Ellenrieder, Peter
Kamakura, Wagner A.
Szabó, László
Kotler, Philip
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Wind, Yoram
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Bartels, Robert D. W.
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Du, Rex Yuxing
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Journal of marketing
Gabler-Lehrbuch
8
Journal of marketing research : JMR
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Lehrbuch
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing piackutatás : az Országos Piackutató Intézet folyóirata
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European journal of marketing : EJM
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European research : marketing, opinion, advertising
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International Series in Quantitative Marketing
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Jahrbuch der Absatz- und Verbrauchsforschung
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Lehrbuch / Bachelor geeignet!
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Marketing letters : a journal of research in marketing
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
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Marktwirtschaft : die Zeitschrift für Wirtschaftspolitik u. Wettbewerb
1
Onderzoeks-memorandum / Rijskuniversiteit Groningen, Instituut voor Economisch Onderzoek / Institute of Economic Research, University of Groningen
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Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
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Research report / Graduate School Research Institute Systems, Organisation and Management / Graduate School Research Institute Systems, Organisations and Management
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Research report / Graduate School Research Institute Systems, Organisations and Management
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Statisztikai szemle : a Központi Statisztikai Hivatal tudományos folyóirata
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The handbook of marketing research : uses, misuses, and future advances
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The new Hungarian quarterly
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Österreichische Osthefte : Zeitschrift für Mittel-, Ost- und Südosteuropaforschung
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Size and share of customer wallet
Du, Rex Yuxing
;
Kamakura, Wagner A.
;
Mela, Carl F.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 94-113
Persistent link: https://www.econbiz.de/10003557064
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