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~isPartOf:"Journal of marketing"
~person:"Foscht, Thomas"
~person:"Neslin, Scott A."
~subject:"Kundenwert"
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Kundenwert
Beziehungsmarketing
3
Relationship marketing
3
Consumer behaviour
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Foscht, Thomas
Neslin, Scott A.
Kumar, V.
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Chang, Chun-Wei
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Petersen, J. Andrew
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Journal of marketing
Handbook of research on customer equity in marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
2
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
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