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~isPartOf:"Journal of marketing"
~person:"Fu, Frank Q."
~person:"Hu, Ye"
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Search: subject:"Produktentwicklung"
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New product development
2
Produktentwicklung
2
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Beziehungsmarketing
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Consumer attitudes
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Fu, Frank Q.
Hu, Ye
Basuroy, Suman
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Journal of marketing
Journal of marketing theory and practice
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ECONIS (ZBW)
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Resistance to brand switching when a radically new brand is introduced : a social identity theory perspective
Lam, Son K.
;
Ahearne, Michael
;
Hu, Ye
;
Schillewaert, Niels
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 128-146
Persistent link: https://www.econbiz.de/10008702698
Saved in:
2
Motivating salespeople to sell new products : the relative influence of attitudes, subjective norms, and self-efficacy
Fu, Frank Q.
;
Richards, Keith A.
;
Hughes, Douglas E.
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10008702743
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