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~isPartOf:"Journal of marketing"
~person:"Hohenberg, Sebastian"
~person:"Wilczek, Halina"
~subject:"Prinzipal-Agent-Theorie"
~subject:"business-to-business marketing"
~subject:"sales management"
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Hohenberg, Sebastian
Wilczek, Halina
Homburg, Christian
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Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
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Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
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