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~isPartOf:"Journal of marketing"
~person:"Homburg, Christian"
~person:"Scheer, Lisa K."
~person:"Shankar, Venkatesh"
~subject:"Leistungsbündel"
~subject:"Supplier relationship management"
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Leistungsbündel
Supplier relationship management
B-to-B-Marketing
6
Business-to-business marketing
6
Lieferantenmanagement
4
business-to-business marketing
4
Salespeople
3
Verkaufspersonal
3
Beziehungsmarketing
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Preismanagement
2
Pricing strategy
2
Relationship marketing
2
Selling
2
Verkauf
2
innovation
2
pricing
2
Agency theory
1
B2B marketing
1
Business ethics
1
Confidence
1
Consumer behaviour
1
Corporate Social Responsibility
1
Corporate culture
1
Corporate social responsibility
1
Cultural identity
1
Firm value
1
Konsumentenverhalten
1
Kulturelle Identität
1
Marketing management
1
Marketingmanagement
1
National culture
1
Nationalkultur
1
Negotiations
1
Preis
1
Price
1
Prinzipal-Agent-Theorie
1
Shareholder Value
1
Shareholder value
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Homburg, Christian
Scheer, Lisa K.
Shankar, Venkatesh
Grewal, Rajdeep
4
Bornemann, Torsten
2
Lilien, Gary L.
2
Sridhar, Shrihari
2
Antia, Kersi D.
1
Astvansh, Vivek
1
Chakravarty, Anindita
1
Colm, Laura
1
Crecelius, Andrew T.
1
Dotzel, Thomas
1
Ferraro, Rosellina
1
Hada, Mahima
1
Hahn, Alexander
1
Hamilton, Ryan
1
Haws, Kelly L.
1
Kumar, Alok
1
Lam, Son K.
1
Lawrence, Justin M.
1
Mani, Sudha
1
Mukhopadhyay, Anirban
1
Ogilvie, Jessica L.
1
Ordanini, Andrea
1
Panagopoulos, Nikolaos G.
1
Rapp, Adam A.
1
Reinartz, Werner J.
1
Shi, Huanhuan
1
Stierl, Marcel
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Ulaga, Wolfgang
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Journal of marketing
Journal of the Academy of Marketing Science
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Die Betriebswirtschaft : DBW
1
Journal of marketing research
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
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ECONIS (ZBW)
4
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1
Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
Saved in:
2
The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Dotzel, Thomas
;
Shankar, Venkatesh
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 133-152
Persistent link: https://www.econbiz.de/10012176178
Saved in:
3
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
4
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
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