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~isPartOf:"Journal of marketing"
~person:"Jayachandran, Satish"
~person:"Kotler, Philip"
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Marketing
3
Brand management
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Markenführung
2
Automotive industry
1
Bank
1
Beziehungsmarketing
1
Brand
1
Brand image
1
Business process management
1
Cause-Related Marketing
1
Cause-related marketing
1
Concession
1
Consumer behaviour
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Immaterialgüterrechte
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Article
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English
6
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Jayachandran, Satish
Kotler, Philip
Kumar, V.
17
Homburg, Christian
13
Palmatier, Robert W.
12
Ahearne, Michael
10
Grewal, Rajdeep
9
Lam, Son K.
8
Wieseke, Jan
8
Houston, Mark B.
7
Kannan, P. K.
7
Grewal, Dhruv
6
Heide, Jan B.
6
Lilien, Gary L.
6
Dahl, Darren W.
5
Griffith, David A.
5
Hutt, Michael D.
5
Morgan, Neil A.
5
Ruyter, Ko de
5
Sorescu, Alina
5
Bolander, Willy
4
Bolton, Ruth N.
4
Chandy, Rajesh K.
4
Dant, Rajiv P.
4
Day, George S.
4
Dekimpe, Marnik G.
4
Fang, Eric
4
Ferraro, Rosellina
4
Fuchs, Christoph
4
Geyskens, Inge
4
Gielens, Katrijn
4
Hamilton, Ryan
4
Haws, Kelly L.
4
Heerde, Harald J. van
4
Kumar, Alok
4
Kushwaha, Tarun
4
Luo, Xueming
4
Pauwels, Koen
4
Rego, Lopo L.
4
Shankar, Venkatesh
4
Sridhar, Shrihari
4
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Journal of marketing
Always learning
7
wi - Wirtschaft
6
SpringerLink / Bücher
5
Review of marketing research
3
Does marketing need reform? : fresh perspectives on the future
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Pearson one series
2
Springer Business Cases
2
Springer eBook Collection
2
The Prentice-Hall series in marketing
2
wi / wirtschaft
2
wi wirtschaft
2
AMS review : official publication of the Academy of Marketing Science
1
Always Learning
1
Business for Professionals
1
Competitive strategic management
1
Destination branding : creating the unique destination proposition
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
Evolving and emerging issues in marketing strategy
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
Handbook of business-to-business marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international marketing
1
Journal of marketing research
1
Journal of retailing
1
Legends in marketing
1
Marketing : a Marketing Centrum OPK Kft. folyóirata
1
McGrawHill education
1
Pearson Education International
1
Pearson Global edition
1
Pearson one
1
Prentice Hall marketing
1
Prentice-Hall International editions
1
Quintessence Series
1
Quintessence series
1
Review of Marketing Research Ser.
1
Springer eBook Collection / Business and Economics
1
Strategic management journal
1
Sunrise ... sunset : challenging the myth of industrial obsolescence
1
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ECONIS (ZBW)
6
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1
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6
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6
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1
The relative impact of marketing, research-and-development, and operations capabilities on firm performance
Krasnikow, Alexander
;
Jayachandran, Satish
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003709039
Saved in:
2
The impact of customer relationship
management
implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander
;
Jayachandran, Satish
;
Kumar, V.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10003901104
Saved in:
3
Does it pay to recall your product early? : an empirical investigation in the automobile industry
Eilert, Meike
;
Jayachandran, Satish
;
Kalaignanam, Kartik
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 111-129
Persistent link: https://www.econbiz.de/10011697852
Saved in:
4
Brand licensing : what drives royalty rates?
Jayachandran, Satish
;
Kaufman, Peter
;
Kumar, V.
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 108-122
Persistent link: https://www.econbiz.de/10009793049
Saved in:
5
Choice of cause in cause-related marketing
Robinson, Stefanie Rosen
;
Irmak, Caglar
;
Jayachandran, …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 126-139
Persistent link: https://www.econbiz.de/10009782925
Saved in:
6
Reinventing marketing to manage the environmental imperative
Kotler, Philip
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 132-135
Persistent link: https://www.econbiz.de/10009270894
Saved in:
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