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~isPartOf:"Journal of marketing"
~person:"Kurtuluş, Mümin"
~subject:"Markenführung"
~subject:"retailing"
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On the competitive and collaborative implications of category captainship
Alan, Yasin
;
Dotson, Jeffrey P.
;
Kurtuluş, Mümin
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 127-143
Persistent link: https://www.econbiz.de/10011734908
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