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~isPartOf:"Journal of marketing"
~person:"Lam, Son K."
~subject:"Prinzipal-Agent-Theorie"
~subject:"business-to-business marketing"
~subject:"sales management"
~subject:"solution selling"
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Lam, Son K.
Homburg, Christian
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Why salespeople avoid big-whale sales opportunities
Xu, Juan
;
Borgh, Michel van der
;
Nijssen, E. J.
;
Lam, Son K.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 95-116
Persistent link: https://www.econbiz.de/10013390585
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2
Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
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