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~isPartOf:"Journal of marketing"
~person:"Lambrecht, Anja"
~subject:"Loyalty program"
~subject:"Pricing strategy"
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Price promotion for emotional impact
Aydinli, Aylin
;
Bertini, Marco
;
Lambrecht, Anja
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 80-96
Persistent link: https://www.econbiz.de/10010381386
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