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~isPartOf:"Journal of marketing"
~person:"Meire, Matthijs"
~subject:"Social web"
~subject:"Unternehmen"
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Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
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