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~isPartOf:"Journal of marketing"
~person:"Misra, Kanishka"
~subject:"Retail assortment"
~subject:"Spieltheorie"
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The perils of category management : the effect of product
assortment
on multicategory purchase incidence
Hong, Sungtak
;
Misra, Kanishka
;
Vilcassim, Naufel
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 34-52
Persistent link: https://www.econbiz.de/10011591173
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