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~isPartOf:"Journal of marketing"
~person:"Morhart, Felicitas M."
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Brand-specific leadership : turning employees into brand champions
Morhart, Felicitas M.
;
Herzog, Walter
;
Tomczak, Torsten
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 122-142
Persistent link: https://www.econbiz.de/10003875427
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