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~isPartOf:"Journal of marketing"
~person:"Prandelli, Emanuela"
~subject:"Betriebliche Wertschöpfung"
~subject:"Innovation"
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Journal of marketing
21st century management ; 2
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Strategic market creation : a new perspective on marketing and innovation management
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The psychological effects of empowerment strategies on consumers' product demand
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10003940542
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