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~isPartOf:"Journal of marketing"
~person:"Skiera, Bernd"
~person:"Smith, Katherine Taken"
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Facebook
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Internet marketing
1
Online-Marketing
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Social Web
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Social web
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Utilitarianism
1
Utilitarismus
1
Viral marketing
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Virales Marketing
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viral marketing
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Skiera, Bernd
Smith, Katherine Taken
Katona, Zsolt
4
Wilbur, Kenneth C.
4
Gordon, Brett R.
3
Jerath, Kinshuk
3
Narayanan, Sridhar
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Shin, Jiwoong
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Journal of marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Services marketing quarterly
4
Improving decision making in real-time bidding
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of strategic marketing
2
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
Business horizons
1
Electronic commerce research and applications
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of business and economics
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sport management and marketing : IJSMM
1
Journal of international consumer marketing
1
Journal of marketing research
1
Journal of retailing
1
Kreditwirtschaftliche Vertriebsstrategien : [BSL Bankseminar Lüneburg ; 13. Norddeutscher Bankentag]
1
Leitfaden Online-Marketing ; [Bd. 1]
1
MIT sloan management review
1
Marketing : value creation or value destruction?
1
Schmalenbach business review : sbr
1
The journal of consumer marketing
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
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Not all fun and games : viral marketing for utilitarian products
Schulze, Christian
;
Schöler, Lisa
;
Skiera, Bernd
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010250093
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