//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~person:"Stephen, Andrew T."
~source:"econis"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet-Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Internet marketing
3
Online-Marketing
3
Social Web
3
Social web
3
Consumer behaviour
2
Konsumentenverhalten
2
Beziehungsmarketing
1
Brand management
1
Corporate reputation
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Firmenimage
1
Markenführung
1
Markenimage
1
Market research
1
Marktforschung
1
Mobile Marketing
1
Mobile marketing
1
Online retailing
1
Online-Handel
1
Relationship marketing
1
Reputation
1
Retail trade
1
Social network
1
Soziales Netzwerk
1
Twitter
1
brand driver
1
brand reputation tracker
1
corporate reputation
1
customer equity
1
digital marketing
1
electronic commerce
1
marketing practice
1
mobile marketing
1
online shopping
1
relationship driver
1
research agenda
1
retailing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Stephen, Andrew T.
Brooks, Gillian
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Dahl, Darren W.
1
Ho-Dac, Nga N.
1
Huang, Ming-Hui
1
MacInnis, Deborah J.
1
Moore, William L.
1
Ordabayeva, Nailya
1
Rand, William
1
Rust, Roland T.
1
Tellis, Gerard J.
1
Tirunillai, Seshadri
1
Zhang, Yanwei
1
more ...
less ...
Published in...
All
Journal of marketing
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->