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~isPartOf:"Journal of marketing"
~source:"econis"
~subject:"Brand management"
~subject:"Mobile Marketing"
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Search: subject_exact:"Internet-Werbung"
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Brand management
Mobile Marketing
Internet marketing
47
Online-Marketing
47
Consumer behaviour
28
Konsumentenverhalten
28
Social Web
26
Social web
26
Viral marketing
15
Virales Marketing
15
Advertising
11
Advertising effects
11
Werbewirkung
11
Werbung
11
Markenführung
10
Beziehungsmarketing
8
Online retailing
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Online-Handel
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Relationship marketing
8
social media
7
Marketing management
5
Marketingmanagement
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word of mouth
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Brand image
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Markenimage
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Mobile marketing
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Soziales Netzwerk
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digital marketing
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influencer marketing
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Katona, Zsolt
3
Brooks, Gillian
2
Gordon, Brett R.
2
Jerath, Kinshuk
2
Narayanan, Sridhar
2
Shin, Jiwoong
2
Stephen, Andrew T.
2
Wilbur, Kenneth C.
2
Bhattacharyya, Siddhartha
1
Bleier, Alexander
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Dahl, Darren W.
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1
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1
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1
Hennig-Thurau, Thorsten
1
Herhausen, Dennis
1
Ho-Dac, Nga N.
1
Huang, Ming-Hui
1
Hughes, Christian
1
Kupfer, Ann-Kristin
1
Kübler, Raoul
1
Lamberton, Cait
1
Leeflang, Peter
1
Ludwig, Stephan
1
MacInnis, Deborah J.
1
Malhotra, Pankhuri
1
Moore, William L.
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Ordabayeva, Nailya
1
Pritchard, Marc
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1
Rand, William
1
Rust, Roland T.
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Schoegel, Marcus
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Swaminathan, Vanitha
1
Sárváry, Miklós
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1
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Journal of marketing
Journal of business research : JBR
89
International journal of internet marketing and advertising : IJIMA
58
The journal of product & brand management
46
Journal of retailing and consumer services
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
The journal of brand management : an international journal
34
Journal of promotion management : innovations in planning and applied research
30
Journal of marketing communications
27
International journal of advertising : the review of marketing communications
25
Journal of promotion management : JPM
19
Business horizons
18
Marketing intelligence & planning
17
SpringerLink / Bücher
16
Cogent business & management
15
Journal of internet commerce
15
Tourism management : research, policies, practice
14
International journal of electronic marketing and retailing : IJEMR
13
European journal of marketing : EJM
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of advertising research
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of marketing management : MM
12
Psychology & marketing
12
Asia Pacific journal of marketing and logistics
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of technology marketing : IJTMkt
10
Journal of fashion marketing and management
10
Young consumers : insight and ideas for responsible marketers
10
International journal of hospitality management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
International journal of advertising : the quarterly review of marketing communications
8
International journal of consumer studies
8
Journal of global marketing
8
Journal of international consumer marketing
8
Journal of strategic marketing
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
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ECONIS (ZBW)
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1
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
2
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
3
Leveraging cofollowership patterns on social media to identify brand alliance opportunities
Malhotra, Pankhuri
;
Bhattacharyya, Siddhartha
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 17-36
Persistent link: https://www.econbiz.de/10013258862
Saved in:
4
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
5
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
6
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
7
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
8
What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
9
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
10
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
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